E-commerce accounted for 9 per cent of the total retail sales of goods and services in the country last year and two-thirds of the digital economy, statistics showed.
Vietnam’s business-to-consumer (B2C) e-commerce export value is estimated to reach VNÐ 145.2 trillion ($5.8 billion) by 2028 from VNÐ 86 trillion in 2023, according to Access Partnership, an international research organisation specialising in e-commerce. Micro, small and medium enterprises (MSMEs) are projected to contribute 25 per cent of that.
Challenges in e-commerce market management include difficulties in managing cross-border e-commerce services, the agency said. Several foreign e-commerce platforms sold inside Vietnam without completing registration or simply dumping cheap products, which could badly affect the domestic market and raise price competition pressure, it noted.
Legal framework to manage livestreaming, which is booming, remains incomplete, together with rampant fake, counterfeit and low-quality products, requiring more efficient management measures, a domestic media outlet reported.
To promote sustainable development of the e-commerce market, the focus would be on improving the regulations on e-commerce and enhancing management on cross-border commerce to ensure transparency and compliance, the agency’s director Le Hoang Anh said.
It is also necessary to promote the development of sustainable and green e-commerce to reduce its impact on the environment, she said. The application of artificial intelligence (AI) in e-commerce management would also be strengthened.
